Curél

Curél is owned by Kao Beauty Brands.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions to wastewater, ingredients' impacts, product circularity, and more. Here we rate Curél “Not Good Enough”. These are a few factors influencing its score:

• There’s no evidence it uses any lower-impact ingredients.
• There's no evidence it's taking action to minimise the impacts of microplastics.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• It uses recycled packaging
• It publishes a general statement on the biodegradability and environmental toxicity of its ingredients and formulas but has no formal policy.
• A high proportion of its palm oil is certified by RSPO

Workers’ rights are central to our “People” rating, which assesses brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Curél “Not Good Enough”. These are a few factors influencing its score:

• Much of its final stage is located in lower-risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• It has a basic policy to support diversity and inclusion in its direct operations and supply chain.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• Its Code of Conduct covers ILO principles.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Note that the “People” rating in Good On You’s methodology is defined by labour rights and does not consider consumer health.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products, are the focus of our “Animals” rating. Here we rate Curél “Good”.

• It's invested in the development of alternative product-testing methods that don't harm animals.
• It has a non-animal testing policy that applies to ingredients and finished products, but its parent company does not exclude animal testing in all circumstances.

Based on all the publicly available information we’ve reviewed, we rate Curél “It's a Start” overall.