DM

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions to wastewater, ingredients' impacts, product circularity, and more. Here we rate DM “It's a Start”. These are a few factors influencing its score:

• It uses some lower-impact ingredients including certified organic ingredients, however it does not publish an aggregate breakdown of ingredients used.
• It uses renewable energy in its direct operations (such as stores or offices) but not in its supply chain.
• It uses some recycled packaging
• It publishes a policy to assess the biodegradability and environmental toxicity of some of its ingredients and formulas.
• All of its palm oil is RSPO-certified.

Workers’ rights are central to our “People” rating, which assesses brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate DM “Not Good Enough”. These are a few factors influencing its score:

• Much of its final stage is located in lower-risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• It has an external grievance mechanism for workers in its supply chain to anonymously report concerns like harassment and unpaid wages.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Note that the "People" rating in Good On You’s methodology is defined by labour rights and does not consider consumer health.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products, are the focus of our “Animals” rating. Here we rate DM “Not Good Enough”. These are a few factors influencing its score:

• It uses animal-derived ingredients in its products.
• It appears to use ingredients derived from farmed animals, including lanolin and keratin.
• It has not made any public commitments to eliminate animal-derived ingredients.
• It claims to not test its ingredients or finished products on animals, but it is not certified.

Based on all the publicly available information we’ve reviewed, we rate DM “Not Good Enough” overall.