Image credit: Kruhi

Kruhi

Rated: It's a start

price:
$$$$

location: Japan

Kruhi is a Japanese haircare brand.

Kruhi sustainability rating

Planet

3 out of 5

People

2 out of 5

Animals

3 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions to wastewater, ingredients' impacts, product circularity, and more. Here we rate Kruhi “It's a Start”. These are a few factors influencing its score:

  • It uses some lower-impact ingredients including upcycled/recycled, however it does not publish an aggregate breakdown of ingredients used.
  • There’s no evidence it’s taking meaningful action to reduce water use.
  • It uses recycled packaging
  • It could be using palm oil, but it has not disclosed any information regarding responsible sourcing that mitigates environmental impacts.

Workers’ rights are central to our “People” rating, which assesses brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Kruhi “Not Good Enough”. These are a few factors influencing its score:

  • It traces some of its supply chain.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.
  • There's no evidence it audits its suppliers.
  • There’s no evidence it has a Code of Conduct.

Note that the “People” rating in Good On You’s methodology is defined by labour rights and does not consider consumer health.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products, are the focus of our “Animals” rating. Here we rate Kruhi “It's a Start”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

  • It claims to not test its finished products on animals, but it is not certified.

Based on all the publicly available information we’ve reviewed, we rate Kruhi “It's a Start” overall.

Last updated 2024-09-24