AFROBLONDE

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate AFROBLONDE “Good”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials including upcycled materials.
• It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• It produces long-lasting products.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate AFROBLONDE “Not Good Enough”. These are a few factors influencing its score:

• There’s no evidence it has a Code of Conduct.
• It partly traces its supply chain including the final and some of the second production stages.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate AFROBLONDE “Great”. PETA listed the brand as vegan.

Based on all publicly available information we’ve reviewed, we rate AFROBLONDE “Good” overall.