Faithfull the Brand

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Faithfull the Brand “Not Good Enough”. These are a few factors influencing its score:

• It uses some lower-impact materials including organic cotton.
• There’s no evidence it’s taking meaningful action to reduce water use.
• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
• It uses biodegradable packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Faithfull the Brand “It's a Start”. These are a few factors influencing its score:

• It traces most of its supply chain.
• It claims it has a Code of Conduct but does not publicly disclose it.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• It visits its suppliers but does not state how often.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Faithfull the Brand “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Faithfull the Brand “It's a Start” overall.