A New Day

A New Day is owned by Target Corporation.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate A New Day “It’s a Start”. These are a few factors influencing its score:

• It uses some lower-impact materials including organic cotton.
• It follows an unsustainable fast fashion model with quickly changing trends and regular new styles.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate A New Day “Not Good Enough”. These are a few factors influencing its score:

• None of its supply chain is certified by crucial labour standards that help ensure worker health and safety, living wages, and other rights.
• It received a score of 31-40% in the 2023 Fashion Transparency Index.
• There’s no evidence it implements practices to support diversity and inclusion in its supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate A New Day “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate A New Day “Not Good Enough” overall.