Creed

Creed is owned by L'Oréal.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions to wastewater, ingredients' impacts, product circularity, and more. Here we rate Creed “Not Good Enough”. These are a few factors influencing its score:

• There’s no evidence it uses any lower-impact ingredients.
• It’s set a science-based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• It uses some recycled packaging
• It could be using palm oil, but it has not disclosed any information regarding responsible sourcing that mitigates environmental impacts.

Workers’ rights are central to our “People” rating, which assesses brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Creed “Not Good Enough”. These are a few factors influencing its score:

• Its final production stage happens in France.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• It provides a confidential complaints mechanism for workers in its supply chain to report suspected modern slavery.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Note that the "People" rating in Good On You’s methodology is defined by labour rights and does not consider consumer health.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products, are the focus of our “Animals” rating. Here we rate Creed “Very Poor”. These are a few factors influencing its score:

• It uses animal-derived ingredients in its products.
• It has not made a public commitment to eliminate animal-derived ingredients, but it has demonstrated progress in phasing out these ingredients.
• It may conduct animal testing when required by law (for instance, in China), either by itself, through its suppliers, or through third parties.

Based on all the publicly available information we’ve reviewed, we rate Creed “Not Good Enough” overall.