Creed

Creed is owned by Kering.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions to wastewater, ingredients' impacts, product circularity, and more. Here we rate Creed “Not Good Enough”. These are a few factors influencing its score:

• There’s no evidence it uses any lower-impact ingredients.
• There's no evidence it has initiatives to address overproduction.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• It could be using palm oil, but it has not disclosed any information regarding responsible sourcing that mitigates environmental impacts.
• Its product packaging is recyclable.

Workers’ rights are central to our “People” rating, which assesses brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Creed “Not Good Enough”. These are a few factors influencing its score:

• Its final production stage happens in France, a medium country for labour abuse.
• It partly traces its supply chain including the final and some of the primary production stages.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• There's no evidence it audits its suppliers.
• There is no evidence it ensures payment of a living wage in its supply chain.

Note that the "People" rating in Good On You’s methodology is defined by labour rights and does not consider consumer health.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products, are the focus of our “Animals” rating. Here we rate Creed “Very Poor”. These are a few factors influencing its score:

• It uses animal-derived ingredients in its products.
• It does not have a certification, policy, or statement against the use of animal testing in its supply chain.
• It has not made any public commitments to eliminate animal-derived ingredients.

Based on all the publicly available information we’ve reviewed, we rate Creed “Not Good Enough” overall.