Early Majority

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Early Majority “Good”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials including recycled materials.
• It uses lower impact materials, but there’s no evidence it’s taking further action to reduce its energy use or greenhouse gas emissions.
• Ir produces long-lasting products.
• It uses biodegradable packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Early Majority “Not Good Enough”. These are a few factors influencing its score:

• Some of its supply chain is certified by bluesign, Business Social Compliance Initiative Code of Conduct - BSCI, Fair Wear Foundation, Sedex Members Ethical Trade Audit - SMETA Best Practice Guidance, Social Accountability International - SA8000, and Worldwide Responsible Accredited Production - WRAP.
• There’s no evidence it has a Code of Conduct.
• It partly traces its final production stage, though not its entire supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Early Majority “It's a Start”. These are a few factors influencing its score:

• There’s no evidence it has an animal welfare policy.
• It appears to use leather, and down.
• Responsible Wool Standard certifies the wool it sources.
• It doesn’t appear to use fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Early Majority “It's a Start” overall.