United By Blue

Rated: Not good enough

price:
$$$$

location: United States

United By Blue is an outdoor brand focused on ocean conservation.

United By Blue sustainability rating

Planet

2 out of 5

People

2 out of 5

Animals

3 out of 5

Overall rating: Not good enough

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate United By Blue “Not Good Enough”. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials, however it does not publish an aggregate breakdown of materials used.
  • There’s no evidence it’s taking meaningful action to reduce water use.
  • There’s no evidence it’s taken any action to reduce greenhouse gas emissions in its supply chain.
  • There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate United By Blue “Not Good Enough”. These are a few factors influencing its score:

  • Some of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
  • It partly traces its supply chain including all of the final production stage.
  • It claims it has a Code of Conduct but does not publicly disclose it.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate United By Blue “It's a Start”. These are a few factors influencing its score:

  • It appears to use wool, cashmere, and other animal hair.
  • Some of its animal-derived materials consist of recycled or certified alternatives to conventional cashmere and wool.
  • It doesn’t appear to use fur, angora, exotic animal skin, leather, shearling, alpaca, mohair, or down.
  • There’s no evidence it has an animal welfare policy.

Based on all publicly available information we’ve reviewed, we rate United By Blue “Not Good Enough” overall.

Last updated 2026-10-02