loud + proud

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate loud + proud “Great”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials.
• It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
• It provides evidence on its efforts to minimise packaging.
• While it donates unsold clothes to charity, there’s no evidence it minimises textile waste in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate loud + proud “Good”. These are a few factors influencing its score:

• Most of its supply chain is certified by Global Organic Textile Standard (GOTS), including its entire final and second production stages.
• It ensures workers in the final production stage are paid a living wage, but not throughout its entire supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate loud + proud “It's a Start”. These are a few factors influencing its score:

• It appears to use wool.
• A high proportion of its animal-derived materials consist of recycled or certified alternatives to conventional wool.
• It doesn’t appear to use leather, shearling, cashmere, alpaca, mohair, or down.
• It states that it sources wool from non-mulesed sheep.

Based on all publicly available information we’ve reviewed, we rate loud + proud “Good” overall.