Image credit: Frugi

Frugi

Rated: Good

price:
$$$$

location: United Kingdom

Frugi is a UK based brand that curates clothing for babies and children.

Frugi sustainability rating

Planet

5 out of 5

People

4 out of 5

Animals

3 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Frugi “Great”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials.
  • It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It offers clothing recycling to consumers to help address end-of-life textile waste.
  • It opts for sea freight shipping over air freight to reduce its climate impacts.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Frugi “Good”. These are a few factors influencing its score:

  • It partly traces its supply chain including the final and some of the second production stages.
  • Its Code of Conduct covers ILO principles.
  • It audits some of its supply chain including all of the final production stage.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Frugi “It's a Start”. These are a few factors influencing its score:

  • It appears to use leather.
  • It doesn’t appear to use shearling, wool, cashmere, alpaca, mohair, down, fur, angora, exotic animal hair, or exotic animal skin.
  • There’s no evidence it has an animal welfare policy.

Based on all publicly available information we’ve reviewed, we rate Frugi “Good” overall.

Last updated 2026-09-25