KEEN

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate KEEN “It's a Start”. These are a few factors influencing its score:

• It uses some lower-impact materials including recycled materials, however it does not publish an aggregate breakdown of materials used.
• There’s no evidence it’s set a target to manage water use in its supply chain.
• It’s set an intensity target to reduce greenhouse gas emissions in its supply chain but there’s no evidence it’s on track.
• It minimises volatile organic chemicals, which can be harmful to workers and the environment in production.
• It uses recycled packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate KEEN “Not Good Enough”. These are a few factors influencing its score:

• Some of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• Its Code of Conduct covers ILO principles.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate KEEN “Not Good Enough”. These are a few factors influencing its score:

• It appears to use leather and wool.
• It doesn’t appear to use fur, angora, exotic animal skin, shearling, cashmere, alpaca, mohair, or down.
• It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
• It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.

Based on all publicly available information we’ve reviewed, we rate KEEN “Not Good Enough” overall.