Longines is owned by Swatch Group.
Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Longines “Not Good Enough”. These are a few factors influencing its score:
- It uses few lower-impact materials, and it does not publish an aggregate breakdown of materials used.
- There’s no evidence it minimises product waste in its supply chain.
- It uses some recycled packaging.
- It’s set an absolute target to reduce greenhouse gas emissions in its direct operations but not its supply chain.
Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Longines “Not Good Enough”. These are a few factors influencing its score:
- Much of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
- There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
- There’s no evidence it supports diversity and inclusion in its supply chain.
- It audits some of its supply chain including all of the final production stage.
- There’s no evidence it ensures workers are paid living wages in its supply chain.
- During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.
Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Longines “Not Good Enough”. These are a few factors influencing its score:
- It appears to use leather and crocodile skin.
- It doesn’t appear to use shearling, wool, cashmere, alpaca, mohair, or down.
- It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
Based on all publicly available information we’ve reviewed, we rate Longines “Not Good Enough” overall.