Automic Gold

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Automic Gold “Great”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials including recycled materials.
• It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
• To minimise waste, it reuses some of its scraps.
• Its packaging is recyclable.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Automic Gold “Good”. These are a few factors influencing its score:

• Its final production stage happens in the USA, a medium risk country for labour abuse.
• Its products are made in-house by a small team.
• It ensures workers in the final production stage are paid a living wage, though not in its entire supply chain.
• It traces most of its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Since Automic Gold makes products that are generally free of animal-derived materials other than pearls, we’ve not rated its impact on animals. Its overall rating is based on its combined environment and labour scores.

Based on all publicly available information we’ve reviewed, we rate Automic Gold “Great” overall.