Pepe Jeans

Pepe Jeans is owned by AWWG.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Pepe Jeans “Not Good Enough”. These are a few factors influencing its score:

• It uses some lower-impact materials, however it does not publish an aggregate breakdown of materials used.
• There’s no evidence it’s taken any action to reduce greenhouse gas emissions in its supply chain.
• It’s eliminated some hazardous chemicals but has not made a commitment to eliminate all hazardous chemicals in manufacturing.
• It uses Forest Stewardship Council (FSC) certified packaging.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Pepe Jeans “Not Good Enough”. These are a few factors influencing its score:

• Part of its final production stage is certified by Business Social Compliance Initiative Code of Conduct - BSCI, Sedex Members Ethical Trade Audit - SMETA Best Practice Guidance, and Worldwide Responsible Accredited Production - WRAP.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Pepe Jeans “Not Good Enough”. These are a few factors influencing its score:

• It appears to use leather, wool, cashmere, alpaca, and other animal products.
• It doesn’t appear to use shearling, mohair, or down.
• It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.

Based on all publicly available information we’ve reviewed, we rate Pepe Jeans “Not Good Enough” overall.