We Are Kin

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate We Are Kin “Good”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including recycled materials.
• Its use of lower-impact materials minimises chemicals, water, and wastewater in production.
• To minimise waste, its products are made-to-order.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate We Are Kin “It's a Start”. These are a few factors influencing its score:

• Its final production stage happens in the UK, a medium risk country for labour abuse.
• There's no evidence it has a Code of Conduct.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• It visits its suppliers regularly.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate We Are Kin “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate We Are Kin “Good” overall.