Rockmans

Rated: We avoid

price: $$$$

location: Australia

Rockmans creates short-lived, fast fashion products.

Rockmans sustainability rating

Planet

1 out of 5

People

2 out of 5

Animals

2 out of 5

Overall rating: We avoid

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Rockmans is owned by Noni B Group.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Rockmans “Very Poor”. These are a few issues influencing its score:

  • It uses few lower-impact materials.
  • It follows an unsustainable fast fashion model with quickly changing trends and regular new styles.
  • There’s no evidence it’s taking meaningful action to reduce its climate impacts.
  • There’s no evidence it minimises textile waste in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Rockmans “Not Good Enough”. These are a few issues influencing its score:

  • It partly traces its supply chain including all of the final production stage.
  • Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
  • There’s no evidence it implements practices to support diversity and inclusion in its direct operations or supply chain.
  • The brand claims to audit some of its supply chain but doesn’t specify what percentage.
  • During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Rockmans “Not Good Enough”. These are a few issues influencing its score:

  • It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
  • It appears to use leather and wool.
  • It doesn’t appear to use down, fur, angora, exotic animal skin, or exotic animal hair.
  • There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Rockmans “We Avoid” overall.

Last updated March 2023