Image credit: SELECTED

SELECTED

Rated: It's a start

price:
$$$$

location: Denmark

SELECTED uses lower-impact materials but is not taking adequate steps to ensure payment of a living wage for its workers.

SELECTED sustainability rating

Planet

4 out of 5

People

3 out of 5

Animals

2 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


SELECTED is owned by BESTSELLER.


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate SELECTED “Good”. These are a few factors influencing its score:

  • It uses some lower-impact materials, however it does not publish an aggregate breakdown of materials used.
  • It’s set a science-based target to reduce greenhouse gas emissions in both its direct operations and supply chain, but claims it’s not on track.
  • It trains its designers to improve the circularity of its products.
  • It’s set a target to reduce water consumption in its supply chain.


Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate SELECTED “It's a Start”. These are a few factors influencing its score:

  • It partly traces its supply chain, including the final and some of the second production stages.
  • None of its supply chain is certified by crucial labour standards that help ensure worker health and safety, living wages, and other rights.
  • It has initiatives to empower vulnerable women and girls in its supply chain.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.
  • During the height of the Covid-19 pandemic, it disclosed some policies to protect workers in its supply chain from the virus.


Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate SELECTED “It's a Start”. These are a few factors influencing its score:

  • It appears to use leather, shearling, wool, cashmere, alpaca, mohair, and down.
  • It doesn’t appear to use fur, angora, or exotic animal skin.
  • A high proportion of its animal-derived materials consists of recycled or certified alternatives to conventional wool, mohair, alpaca, and down.
  • It has a formal policy aligned with the Five Domains of Animal Welfare.


Based on all publicly available information we’ve reviewed, we rate SELECTED “It's a Start” overall.

Last updated 2025-11-28