Image credit: Endless Joy

Endless Joy

Rated: Good

price: $$$$

location: United Kingdom

Endless Joy is a British brand that seeks to create, use and buy less less, directly opposing all forms of fast fashion and throwaway culture.

Endless Joy sustainability rating


5 out of 5


2 out of 5


4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

Endless Joy's environment rating is 'great'. It uses a high proportion of eco-friendly materials including Tencel. It has a limited production run to minimise textile waste. Its use of eco-friendly materials limits the amount of chemicals, water and wastewater used in production.

Its labour rating is 'not good enough'. There is no evidence it investigates and reports on safety incidents. There is no evidence it has a Code of Conduct but it has a formal statement covering workers rights. It sources its final stage of production from countries with high risk of labour abuse. There is no evidence it ensures payment of a living wage in its supply chain.

Its animal rating is 'good'. It does not use any animal products but it does not state that it's vegan.

Endless Joy is rated 'Good' overall.

Last updated April 2021