Jamie Kay

Rated: Not good enough

price: $$$$

location: New Zealand

Jamie Kay is a New Zealand based children's brand.

Jamie Kay sustainability rating

Planet

2 out of 5

People

2 out of 5

Animals

3 out of 5

Overall rating: Not good enough

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Jamie Kay “Not Good Enough”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials including organic cotton.
  • There’s no evidence it minimises textile waste in its supply chain.
  • There’s no evidence it’s taking meaningful action to reduce its climate impacts.
  • There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Jamie Kay “Not Good Enough”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Jamie Kay “It's a Start”. These are a few factors influencing its score:

  • There’s no evidence it has an animal welfare policy.
  • It appears to use leather.
  • It doesn’t appear to use wool, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Jamie Kay “Not Good Enough” overall.

Last updated April 2023