Image credit: Joe Merino

Joe Merino

Rated: It's a start

price:
$$$$

location: Netherlands

Joe Merino offer a range of quality mens basics all made utilising merino wool and designed to be machine washable.

Joe Merino sustainability rating

Planet

3 out of 5

People

3 out of 5

Animals

2 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Joe Merino “It's a Start”. These are a few factors influencing its score:

  • It uses few lower-impact materials, and it does not publish an aggregate breakdown of materials used.
  • It opts for sea freight shipping over air freight to reduce its climate impacts.
  • While it offers clothing recycling to consumers, it doesn’t report on its results.
  • It provides evidence on its efforts to minimise packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Joe Merino “It's a Start”. These are a few factors influencing its score:

  • It traces most of its supply chain.
  • Some of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
  • There's no evidence it has a Code of Conduct but it has a formal statement covering workers' rights.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Joe Merino “Not Good Enough”. These are a few factors influencing its score:

  • It appears to use wool, cashmere, alpaca, and other animal hair.
  • Some of its animal-derived materials consist of recycled or certified alternatives to conventional wool.
  • It doesn’t appear to use leather, shearling, mohair, or down.
  • It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.

Based on all publicly available information we’ve reviewed, we rate Joe Merino “It's a Start” overall.

Last updated 2025-09-03