Image credit: Kenny Flowers

Kenny Flowers

Rated: It's a start

price: $$$$

location: United States

Kenny Flowers is a tropical clothing and lifestyle brand for men and women.

Kenny Flowers sustainability rating

Planet

2 out of 5

People

2 out of 5

Animals

4 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Kenny Flowers “Not Good Enough”. These are a few factors influencing its score:

  • It uses some lower-impact materials including organic cotton.
  • There’s no evidence it’s taking meaningful action to reduce water use.
  • There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
  • There’s no evidence it’s taking meaningful action to reduce its climate impacts.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Kenny Flowers “Not Good Enough”. These are a few factors influencing its score:

  • It sources its final stage of production from countries with extreme risk of labour abuse.
  • There's no evidence it has a Code of Conduct but it has a formal statement covering workers rights.
  • It partly traces its supply chain including all of the final production stage.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Kenny Flowers “Good”. These are a few factors influencing its score:

  • There’s no evidence it has an animal welfare policy.
  • It appears to use silk.
  • It doesn’t appear to use leather, wool, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Kenny Flowers “It's a Start” overall.

Last updated May 2023