Magenta Threads

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Magenta Threads “Good”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including organic cotton.
• To minimise waste, its products are made-to-order.
• It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
• There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Magenta Threads “It's a Start”. These are a few factors influencing its score:

• Its entire final production stage is certified by Ethical Clothing Australia (ECA).
• It partly traces its supply chain including all of the final production stage.
• There’s no evidence it has a Code of Conduct.
• It’s not clear if it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Magenta Threads “Good”. These are a few factors influencing its score:

• It appears to use silk.
• ZQ Merino Label certifies the wool it sources.
• It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Magenta Threads “Good” overall.