Missguided

Rated: We avoid

price: $$$$

location: United Kingdom

Missguided creates short-lived, fast fashion products.

Missguided sustainability rating

Planet

1 out of 5

People

1 out of 5

Animals

2 out of 5

Overall rating: We avoid

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Missguided's environment rating is 'very poor'. It has fast fashion traits such as on trend styles and regular new arrivals. It uses few eco-friendly materials. There is no evidence it reduces its carbon and other greenhouse gas emissions in its supply chain. There is no evidence it has taken meaningful action to reduce or eliminate hazardous chemicals. There is no evidence it minimises textile waste when manufacturing its products.

Its labour rating is 'very poor'. There is no evidence it has worker empowerment initiatives such as collective bargaining or rights to make a complaint. There is no evidence it implements practices to encourage diversity and inclusion in its direct operations or supply chain. There is no evidence it ensures payment of a living wage in its supply chain. It audits some of its supply chain but does not specify what percentage. It does not disclose any policies or safeguards to protect suppliers and workers in its supply chain from the impacts of COVID-19.

Its animal rating is 'not good enough'. It does not disclose which animal materials it uses in its products.

Missguided is rated 'We avoid' overall.

Last updated November 2022