Missguided

Missguided is owned by Shein.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Missguided “Not Good Enough”. These are a few factors influencing its score:

• It uses few lower-impact materials.
• It follows an unsustainable fast fashion model with quickly changing trends and regular new styles.
• There’s no evidence it’s taking meaningful action to reduce water use.
• There’s no evidence it minimises textile waste in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Missguided “Very Poor”. These are a few factors influencing its score:

• It sources its final stage of production from countries with extreme risk of labour abuse.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it implements practices to support diversity and inclusion in its supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Missguided “Good”. These are a few issues influencing its score:

• It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Missguided “Not Good Enough” overall.