Wild Clouds

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Wild Clouds “Great”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials including organic cotton. 
• To minimise waste, it reuses all of its textile offcuts.
• It follows a slow fashion model such as limited production runs and seasonless products.
• While it offers clothing recycling to consumers, it doesn’t report on its results.
• It avoids plastic packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Wild Clouds “Good”. These are a few factors influencing its score:

• It partly traces its supply chain including the final and some of the second and first production stages.
• It audits some of its supply chain including all of the final production stage.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• It ensures workers in the final production stage are paid a living wage, but not throughout its entire supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Wild Clouds “Great”. It states that its entire product range is vegan.

Based on all publicly available information we’ve reviewed, we rate Wild Clouds “Great” overall.