Moves

Rated: Not good enough

price:
$$$$

location: Denmark

Moves is not taking adequate steps to manage its greenhouse gas emissions.

Moves sustainability rating

Planet

2 out of 5

People

2 out of 5

Animals

3 out of 5

Overall rating: Not good enough

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Moves is owned by Minimum A/S.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Moves “Not Good Enough”. These are a few factors influencing its score:

  • It uses few lower-impact materials.
  • There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
  • There’s no evidence it minimises textile waste in its supply chain.
  • There’s no evidence it’s taking meaningful action to reduce its climate impacts.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Moves “Not Good Enough”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Moves “It’s a Start”. These are a few factors influencing its score:

  • It has a formal policy aligned with the Five Freedoms of animal welfare but no clear implementation mechanisms in place.
  • It appears to use leather, and exotic animal hair.
  • It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.
  • It doesn’t appear to use down, fur, angora, or exotic animal skin.
  • There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Moves “Not Good Enough” overall.

Last updated May 2023