Naja

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Naja “It's a Start”. These are a few factors influencing its score:

• It uses some lower-impact materials including recycled materials.
• There’s no evidence it’s taking meaningful action to reduce its climate impacts.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• Digital printing technology helps reduce its water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Naja “Good”. These are a few factors influencing its score:

• Its products are made in-house by a small team.
• It traces most of its supply chain.
• It’s not clear if it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Since Naja makes products that are generally free of animal-derived materials, we’ve not rated its impact on animals. Its overall rating is based on its combined environment and labour scores.

Based on all publicly available information we’ve reviewed, we rate Naja “Good” overall.