Image credit: Dear Denier

Dear Denier

Rated: Good

price: $$$$

location: Denmark

Dear Denier is a Danish lingerie and activewear brand creating a range of gorgeous yet functional designs.

Dear Denier sustainability rating

Planet

5 out of 5

People

4 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Dear Denier “Great”. These are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials including recycled materials.
  • It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • Every step of the life cycle for all of its products has circular principles fully embedded including for design, materials, production techniques, and end of life.
  • It opts for sea freight shipping over air freight to reduce its climate impacts.
  • It uses recycled packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Dear Denier “Good”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Dear Denier “Good”. These are a few factors influencing its score:

  • It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
  • It appears to use exotic animal hair, and silk.
  • Responsible Wool Standard certifies some of the wool it sources.
  • It doesn’t appear to use leather, down, fur, angora, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate Dear Denier “Good” overall.

Last updated November 2023