Image credit: Dear Denier

Dear Denier

Rated: Good

price:
$$$$

location: Denmark

Dear Denier is a Danish lingerie and activewear brand creating a range of gorgeous yet functional designs.

Dear Denier sustainability rating

Planet

4 out of 5

People

3 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Dear Denier is owned by MP Denmark.


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Dear Denier “Good”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials including recycled materials.
  • It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
  • To reduce its climate impacts, it uses renewable energy in some of its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Dear Denier “It's a Start”. These are a few factors influencing its score:

  • All of its final production stage happens in Italy.
  • There’s no evidence it has a Code of Conduct.
  • The brand claims to audit some of its supply chain but doesn’t specify what percentage.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Dear Denier “Good”. These are a few factors influencing its score:

  • It appears to use wool.
  • A high proportion of its animal-derived materials consist of recycled or certified alternatives to conventional wool.
  • It doesn’t appear to use fur, angora, exotic animal skin, leather, shearling, cashmere, alpaca, mohair, or down.
  • It states that it sources wool from non-mulesed sheep.
  • It uses few animal-derived materials.

Based on all publicly available information we’ve reviewed, we rate Dear Denier “Good” overall.

Last updated 2026-09-29