Natural Beauty Basic

Rated: We avoid

price:
$$$$

location: Japan

Natural Beauty Basic is not taking adequate steps to ensure payment of a living wage for its workers.

Natural Beauty Basic sustainability rating

Planet

2 out of 5

People

1 out of 5

Animals

1 out of 5

Overall rating: We avoid

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Natural Beauty Basic is owned by TSI Holdings.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Natural Beauty Basic “Not Good Enough”. These are a few factors influencing its score:

  • It uses few lower-impact materials.
  • There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
  • There’s no evidence it’s taking meaningful action to reduce water use.
  • There’s no evidence it’s taking actions to protect biodiversity in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Natural Beauty Basic “Very Poor”. These are a few factors influencing its score:

  • There’s no evidence it supports diversity and inclusion in its supply chain.
  • There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
  • It traces some of its supply chain.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.
  • During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Natural Beauty Basic “Very Poor”. These are a few factors influencing its score:

  • There’s no evidence it has an animal welfare policy.
  • It appears to use fur, angora, leather, wool, and exotic animal hair.
  • It uses some recycled down in its products.
  • It doesn’t appear to use exotic animal skin.
  • There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Natural Beauty Basic “We Avoid” overall.

Last updated November 2023