Image credit: Kings of Indigo

Kings of Indigo

Rated: Good

price: $$$$

location: Netherlands

Since 2012, Kings of Indigo has curated denim collections, making itself known as a leader in sustainable fashion.

Kings of Indigo sustainability rating

Planet

5 out of 5

People

3 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Kings of Indigo “Great”. These are a few issues influencing its score:

  • It uses a high proportion of lower-impact materials including organic cotton.
  • It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It takes meaningful action to reduce emissions from transportation and distribution.
  • It uses recycled packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Kings of Indigo “It's a Start”. These are a few issues influencing its score:

  • Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
  • It traces most of its supply chain.
  • It has a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
  • It visits its suppliers but does not state how often.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Kings of Indigo “Good”. These are a few issues influencing its score:

  • There’s no evidence it has an animal welfare policy.
  • It uses recycled wool in all of its wool products.
  • It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Kings of Indigo “Good” overall.

Last updated August 2023