OKAIDI

OKAIDI is owned by ÏDKIDS Group.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate OKAIDI “Not Good Enough”. These are a few factors influencing its score:

• It uses few lower-impact materials.
• While it offers resale of second hand products, there’s no evidence it’s taking further action to address textile waste in its supply chain.
• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate OKAIDI “Very Poor”. These are a few factors influencing its score:

• There’s no evidence it supports diversity and inclusion in its supply chain.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• It partly traces its supply chain including all of the final production stage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate OKAIDI “It’s a Start”. These are a few factors influencing its score:

• There’s no evidence it has an animal welfare policy.
• It appears to use leather, and wool.
• It doesn’t appear to use fur, angora, exotic animal skin, or exotic animal hair.
• There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate OKAIDI “Not Good Enough” overall.