Image credit: Oobi

Oobi

Rated: Good

price:
$$$$

location: Australia

Oobi create magical, whimsical clothing for little girls to 12 years. We work closely with ethical producers in India, ensuring machine-washable, sustainable garments with a low carbon footprint.

Oobi sustainability rating

Planet

3 out of 5

People

4 out of 5

Animals

5 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Oobi “It's a Start”. These are a few factors influencing its score:

  • It uses some lower-impact materials including organic cotton.
  • There’s no evidence it’s taking meaningful action to reduce water use.
  • It uses low-impact dyes in some of its products.
  • There’s no evidence it takes action to address textile waste in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Oobi “Good”. These are a few factors influencing its score:

  • Some of its supply chain is certified by [SMETA], including its entire final production stage.
  • It traces most of its supply chain.
  • There's no evidence it has a Code of Conduct but it has a formal statement covering workers' rights.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Oobi “Great”. It states that its entire product range is vegan.

Based on all publicly available information we’ve reviewed, we rate Oobi “Good” overall.

Last updated 2025-04-16