Not Basics

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Not Basics “It's a Start”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials, however it does not publish an aggregate breakdown of materials used
• It uses lower impact materials, but there’s no evidence it’s taking further action to reduce its energy use or greenhouse gas emissions.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• To minimise the industry's waste, it reuses textile waste from other companies.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Not Basics “It's a Start”. These are a few factors influencing its score:

• Much of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers
• There’s no evidence it has a Code of Conduct.
• It traces most of its supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Not Basics “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Not Basics “Good” overall.