Image credit: Aiayu


Rated: Good

price: $$$$

location: Denmark

Aiayu is a Danish brand that uses fashion to recycle and reuse fabrics, creating a zero waste programme for all organic cotton products.

Aiayu sustainability rating


4 out of 5


4 out of 5


4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

Aiayu's environment rating is 'good'. It uses a medium proportion of eco-friendly materials including Global Organic Textile Standard (GOTS) cotton. It reuses some of its offcuts to minimise textile waste. It reduces its water use by using recycled water. Its use of eco-friendly materials limits the amount of chemicals, water and wastewater used in production.

Its labour rating is 'good'. Its facilities are certified by Worldwide Responsible Accredited Production - WRAP or Social Accountability International - SA8000. It monitors health and safety issues with an internal procedure. There is no evidence it has a Code of Conduct but it has a formal statement covering workers rights. It ensures payment of a living wage in some of its supply chain but does not specify what percentage. It traces all of its supply chain.

Its animal rating is 'good'. It does not use fur, leather, wool, down, exotic animal skin or angora. It uses exotic animal hair.

Aiayu is rated 'Good' overall.

Last updated August 2020