Aiayu

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Aiayu “Great”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including Global Organic Textile Standard (GOTS) certified organic cotton cotton.
• It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• It uses low-waste cutting techniques to maximise fabric use.
• To reduce its climate impacts, it uses renewable energy in its supply chain.
• It uses a closed-loop system to reduce water use in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Aiayu “Great”. These are a few factors influencing its score:

• Some of its supply chain is certified by Global Organic Textile Standard (GOTS) certified organic cotton, Sedex Members Ethical Trade Audit - SMETA Best Practice Guidance, and Worldwide Responsible Accredited Production - WRAP.
• It traces most of its supply chain.
• There's no evidence it has a Code of Conduct but it has a formal statement covering workers rights.
• It’s not clear if it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Aiayu “It’s a Start”. These are a few factors influencing its score:

• There’s no evidence it has an animal welfare policy.
• It appears to use exotic animal hair, and silk.
• Responsible Wool Standard certifies some of the wool it sources.
• It doesn’t appear to use leather, down, fur, angora, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate Aiayu “Good” overall.