Proclaim

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Proclaim “Great”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including Tencel Lyocell.
• It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• It produces long-lasting products.
• It uses low-waste cutting techniques to maximise fabric use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Proclaim “Good”. These are a few factors influencing its score:

• Its final production stage happens in the USA, a medium risk country for labour abuse.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• It’s not clear if it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Since Proclaim makes products that are generally free of animal-derived materials, we’ve not rated its impact on animals. Its overall rating is based on its combined environment and labour scores.

Based on all publicly available information we’ve reviewed, we rate Proclaim “Good” overall.