Image credit: Puma


Rated: Good

price: $$$$

location: Germany

Puma has good policies to eliminate hazardous chemicals.

Puma sustainability rating


4 out of 5


3 out of 5


3 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Puma “Good”. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials.
  • It supports industry organisations that work to address the impacts of microplastics.
  • It has set a science-based target to reduce greenhouse gas emissions generated from its own operations and supply chain and it is on track to meet its target.
  • It’s published a biodiversity protection policy that applies to its entire supply chain
  • It’s set a target to eliminate hazardous chemicals from manufacturing and claims it’s on track.
  • It offers clothing recycling to consumers to help address end-of-life textile waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Puma “It's a Start”. These are a few factors influencing its score:

  • Its social auditing program covering its entire final production stage is accredited by Fair Labor Association (FLA).
  • It received a score of 51-60% in the 2022 Fashion Transparency Index.
  • There’s no evidence it supports diversity and inclusion in most of its supply chain.
  • It ensures some workers in the final production stage are paid living wages, though not through its entire supply chain.
  • During the height of the COVID-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Puma “It's a Start”. These are a few factors influencing its score:

  • It has a formal policy aligned with the Five Freedoms of animal welfare and clear implementation mechanisms in place.
  • It appears to use leather, and silk.
  • It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.
  • Responsible Down Standard certifies the down it uses.
  • It doesn’t appear to use fur, angora, exotic animal skin, or exotic animal hair.
  • It traces some animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Puma “Good” overall.

Last updated July 2023