Safal Kids

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and Wastewater to business models and product circularity. Here we rate Safal Kids “Not Good Enough”. These are a few factors influencing its score:

• It uses some lower-impact materials including organic cotton.
• There’s no evidence it minimises textile waste in its Supply Chain.
• There’s no evidence it’s taking meaningful action to reduce water use.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Safal Kids “Not Good Enough”. These are a few factors influencing its score:

• Its final production stage happens in Estonia, a medium risk country for labour abuse.
• There’s no evidence it has a Code of Conduct.
• There's no evidence it audits its suppliers.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Safal Kids “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Safal Kids “It's a Start” overall.