Sports Direct

Sports Direct is owned by Sports Direct.

Sports Direct's rating applies to the Sports Direct house apparel brands only and doesn’t apply to other product categories. Check the individual ratings to learn about the other brands that Sports Direct stocks.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Sports Direct “Very Poor”. These are a few factors influencing its score:

• It uses few lower-impact materials.
• It follows an unsustainable fast fashion model with quickly changing trends and regular new styles.
• There’s no evidence it’s taking meaningful action to reduce water use.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Sports Direct “Very Poor”. These are a few factors influencing its score:

• It received a score of 0-10% in the 2023 Fashion Transparency Index.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Sports Direct “Not Good Enough”. These are a few factors influencing its score:

• There’s no evidence it has an animal welfare policy.
• It appears to use leather, wool, down, and exotic animal hair.
• It doesn’t appear to use fur, angora or exotic animal skin.
• It uses few animal-derived materials.

Based on all publicly available information we’ve reviewed, we rate Sports Direct “We Avoid” overall.