Ted Baker

Ted Baker is owned by Authentic Brands Group.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Ted Baker “Not Good Enough”. These are a few factors influencing its score:

• It uses few lower-impact materials.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Ted Baker “Not Good Enough”. These are a few factors influencing its score:

• Some of its final production stage is certified by Sedex Members Ethical Trade Audit - SMETA Best Practice Guidance.
• It received a score of 21-30% in the 2023 Fashion Transparency Index.
• There’s no evidence it implements practices to support diversity and inclusion in its direct operations or supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Ted Baker “Not Good Enough”. These are a few factors influencing its score:

• It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
• It appears to use leather, exotic animal hair, and silk.
• It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.
• It doesn’t appear to use down, fur, angora, or exotic animal skin.
• There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Ted Baker “Not Good Enough” overall.