Image credit: Ay

Ay

Rated: Good

price:
$$$$

location: Japan

Ay is a label reworking Japanese textiles into womenswear and unisex pieces.

Ay sustainability rating

Planet

4 out of 5

People

4 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Ay “Good”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials including recycled materials.
  • It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
  • There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Ay “Good”. These are a few factors influencing its score:

  • Its final production stage happens in Japan, a medium risk country for labour abuse.
  • It partly traces its supply chain including the final and some of the second production stages.
  • There’s no evidence it has a Code of Conduct.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Ay “Good”. These are a few factors influencing its score:

  • It appears to use recycled silk.
  • It doesn’t appear to use leather, wool, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Ay “Good” overall.

Last updated December 2023