Image credit: Colorful Standard

Colorful Standard

Rated: Good

price:
$$$$

location: Denmark

Colorful Standard is a Danish brand offering a range of colourful essentials.

Colorful Standard sustainability rating

Planet

5 out of 5

People

4 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Colorful Standard “Great”. These are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials including organic cotton.
  • It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It takes meaningful action to reduce emissions from transportation and distribution.
  • It uses low-waste cutting techniques to maximise fabric use.
  • It uses Forest Stewardship Council (FSC) certified packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Colorful Standard “Good”. These are a few factors influencing its score:

  • All of its final production stage happens in Portugal.
  • It traces most of its supply chain.
  • It audits some of its supply chain including all of the final production stage.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Colorful Standard “Good”. These are a few factors influencing its score:

  • It appears to use wool.
  • All of its animal-derived materials come from recycled sources.
  • It doesn’t appear to use fur, angora, exotic animal skin, leather, shearling, cashmere, alpaca, mohair, or down.

Based on all publicly available information we’ve reviewed, we rate Colorful Standard “Good” overall.

Last updated 2026-06-29