Fjällräven

Fjällräven is owned by Fenix Outdoor AB.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Fjällräven “It's a Start”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including recycled materials.
• It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
• It’s set an absolute target to reduce greenhouse gas emissions in its direct operations but not its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Fjällräven “Not Good Enough”. These are a few factors influencing its score:

• Its social auditing program covering its entire final production stage is accredited by Fair Labor Association (FLA).
• It received a score of 31-40% in the 2023 Fashion Transparency Index.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• It ensures some workers in the final production stage are paid living wages, though not through its entire supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Fjällräven “Good”. These are a few factors influencing its score:

• It has a formal policy aligned with the Five Freedoms of animal welfare with some clear implementation mechanisms in place.
• It appears to use leather.
• It uses recycled wool in some of its wool products.
• It uses ethically sourced down.
• It doesn’t appear to use fur, angora, exotic animal skin, or exotic animal hair.
• It traces some animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Fjällräven “It's a Start” overall.