Fjällräven

Fjällräven is owned by Fenix Outdoor AB.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Fjällräven “It's a Start”. These are a few factors influencing its score:

• It uses some lower-impact materials, however it does not publish an aggregate breakdown of materials used.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• To reduce its climate impacts, it uses renewable energy in its supply chain.
• The brand prioritises recyclable textiles by minimising its use of fibre blends.
• It’s set an absolute target to reduce greenhouse gas emissions in its direct operations but not its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Fjällräven “Not Good Enough”. These are a few factors influencing its score:

• Much of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• Its Code of Conduct covers ILO principles.
• It has an internal grievance mechanism for workers in its supply chain to anonymously report concerns like harassment and unpaid wages.
• It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Fjällräven “It's a Start”. These are a few factors influencing its score:

• It has an animal welfare policy aligned but is not aligned with the Five Domains.
• It states that it sources wool from non-mulesed sheep.
• It appears to use leather, wool, and down.
• A high proportion of its animal-derived materials consist of recycled or certified alternatives to conventional wool and down.
• It doesn’t appear to use shearling, cashmere, alpaca, or mohair.

Based on all publicly available information we’ve reviewed, we rate Fjällräven “It's a Start” overall.