Image credit: Fjällräven

Fjällräven

Rated: It's a start

price:
$$$$

location: Sweden

Fjällräven uses lower-impact materials but is not taking adequate steps to ensure payment of a living wage for its workers.

Fjällräven sustainability rating

Planet

3 out of 5

People

3 out of 5

Animals

3 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Fjällräven is owned by Fenix Outdoor AB.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Fjällräven “It's a Start”. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials, however it does not publish an aggregate breakdown of materials used.
  • It’s eliminated some hazardous chemicals but has not made a commitment to eliminate all hazardous chemicals in manufacturing.
  • It produces long-lasting products.
  • There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Fjällräven “It's a Start”. These are a few factors influencing its score:

  • More than half its final production stage is certified by Fair Labor Association (FLA).
  • It partly traces its supply chain including the final and some of the second production stages.
  • Its Code of Conduct covers ILO principles.
  • There’s no evidence it supports diversity and inclusion in its supply chain.
  • It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
  • During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Fjällräven “It's a Start”. These are a few factors influencing its score:

  • It appears to use leather, wool, and down.
  • A high proportion of its animal-derived materials consist of recycled or certified alternatives to conventional wool and down.
  • It doesn’t appear to use fur, angora, exotic animal skin, shearling, cashmere, alpaca, or mohair.
  • It has a formal policy but it is not aligned with the Five Domains of Animal Welfare.

Based on all publicly available information we’ve reviewed, we rate Fjällräven “It's a Start” overall.

Last updated 2026-07-29