Houdini

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Houdini “Great”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including recycled materials.
• It uses some bluesign certified fabrics.
• Every step of the life cycle for all of its products has circular principles fully embedded including for design, materials, production techniques, and end of life.
• It produces long-lasting products.
• To reduce its climate impacts, it uses renewable energy in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Houdini “Good”. These are a few factors influencing its score:

• It partly traces its supply chain including the final and some of the second production stages.
• Most of its final production stage happens in the European Union, a low/medium risk region for labour abuse.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• It ensures some workers in the final production stage are paid living wages, though not in its entire supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Houdini “It’s a Start”. These are a few factors influencing its score:

• It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
• ZQ Merino Label certifies some of the wool it sources.
• It doesn’t appear to use leather, down, angora, fur, exotic animal hair, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate Houdini “Good” overall.