Forever New

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Forever New “Not Good Enough”. These are a few factors influencing its score:

• It uses some lower-impact materials including recycled materials.
• There’s no evidence it’s taking meaningful action to reduce its climate impacts.
• There’s no evidence it minimises textile waste in its supply chain.
• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Forever New “Not Good Enough”. These are a few factors influencing its score:

• It sources its final stage of production from countries with extreme risk of labour abuse.
• It has a basic policy to support diversity and inclusion in its direct operations and supply chain.
• It audits some of its suppliers but does not state what percentage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Forever New “Not Good Enough”. These are a few factors influencing its score:

• It has a formal policy aligned with the Five Freedoms of animal welfare but no clear implementation mechanisms in place.
• It appears to use leather, wool, and exotic animal hair.
• Responsible Down Standard certifies the down it uses.
• It doesn’t appear to use fur, angora, or exotic animal skin.
• It traces some animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Forever New “Not Good Enough” overall.