Image credit: Gray Label

Gray Label

Rated: Good

price:
$$$$

location: Netherlands

Gray Label is a Dutch childrenswear brand offering high-quality minimalist basics for kids.

Gray Label sustainability rating

Planet

5 out of 5

People

4 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Gray Label “Great”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials, however it does not publish an aggregate breakdown of materials used.
  • It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
  • While it offers resale of second hand products, there’s no evidence it’s taking further action to address textile waste in its supply chain.
  • It’s eliminated hazardous chemicals throughout its supply chain.
  • Its packaging is recyclable.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Gray Label “Good”. These are a few factors influencing its score:

  • Most of its supply chain is certified by Global Organic Textile Standard (GOTS) certified organic cotton, including its entire final production stage and more than half its second stage.
  • It traces most of its supply chain.
  • It audits some of its supply chain including most of the final and second stages of production.
  • There's no evidence it has a Code of Conduct but it has a formal statement covering workers rights. 

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Gray Label “Good”. These are a few factors influencing its score:

  • It states that it sources wool from non-mulesed sheep.
  • It doesn’t appear to use angora, fur, leather, shearling, cashmere, alpaca, mohair, or down.

Based on all publicly available information we’ve reviewed, we rate Gray Label “Good” overall.

Last updated 2025-06-13