Image credit: GROUNDTRUTH
brand cover image

GROUNDTRUTH

Rated: Great

price:
$$$$

location: United Kingdom

GROUNDTRUTH is a UK brand that innovates and designs technical and modular travel bags & accessories.

GROUNDTRUTH sustainability rating

Planet

5 out of 5

People

3 out of 5

Animals

5 out of 5

Overall rating: Great

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate GROUNDTRUTH “Great”. These are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials including recycled materials.
  • It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It produces long-lasting products.
  • It uses recycled packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate GROUNDTRUTH “It’s a Start”. These are a few factors influencing its score:

  • Much of its supply chain is certified by bluesign.
  • It traces most of its supply chain.
  • It visits its suppliers but does not state how often.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate GROUNDTRUTH “Great”. It states that its entire product range is vegan.

Based on all publicly available information we’ve reviewed, we rate GROUNDTRUTH “Great” overall.

Last updated November 2023