Image credit: Mashu

Mashu

Rated: Great

price:
$$$$

location: United Kingdom

Founded in 2017 by Greek designer Ioanna Topouzoglou, Mashu was born out of a desire to create vegan accessories that offer sustainability without a compromise in style. Since its launch, Mashu has been committed to driving meaningful change through sustainable innovation and ethical best practice, from materials and supply chain through to production.

Mashu sustainability rating

Planet

4 out of 5

People

4 out of 5

Animals

5 out of 5

Overall rating: Great

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Mashu “Good”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials including recycled materials.
  • There's no evidence it minimises textile waste when manufacturing its products.
  • It takes meaningful action to reduce emissions from transportation and distribution.
  • It uses recycled packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Mashu “Good”. These are a few factors influencing its score:

  • Its final production stage happens in Greece, a medium risk country for labour abuse.
  • It traces most of its [supply chain].
  • It’s not clear if it ensures workers are paid living wages in its supply chain.
  • The brand claims to visit some of its supply chain but doesn’t specify what percentage.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Mashu “Great”. It states that its entire product range is vegan.

Based on all publicly available information we’ve reviewed, we rate Mashu “Good” overall.

Last updated 2025-03-24