Gugguu

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Gugguu “Good”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including organic cotton.
• It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• It offers resale of secondhand products.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Gugguu “It's a Start”. These are a few factors influencing its score:

• Much of its primary stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• It traces some of its supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Gugguu “Good”. These are a few factors influencing its score:

• It appears to use wool.
• A high proportion of its animal-derived materials consist of recycled or certified alternatives to conventional wool.
• It doesn’t appear to use leather, shearling, cashmere, alpaca, mohair, or down.
• It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
• It uses few animal-derived materials.

Based on all publicly available information we’ve reviewed, we rate Gugguu “Good” overall.