Guldfynd

Guldfynd is owned by Iduna Group.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Guldfynd “Very Poor”. These are a few factors influencing its score:

• It uses few lower-impact materials, and it does not publish an aggregate breakdown of materials used.
• It uses renewable energy in its direct operations (such as stores or offices) but not in its supply chain.
• There’s no evidence it’s taking meaningful action to reduce its climate impacts.
• There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Guldfynd “Very Poor”. These are a few factors influencing its score:

• It partly traces its final production stage, though not its entire supply chain.
• Its Code of Conduct covers some ILO principles.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Guldfynd “Not Good Enough”. These are a few factors influencing its score:

• It appears to use leather.
• It doesn’t appear to use shearling, wool, cashmere, alpaca, mohair, down, exotic animal hair, or exotic animal skin.
• There’s no evidence it has an animal welfare policy.

Based on all publicly available information we’ve reviewed, we rate Guldfynd “Not Good Enough” overall.