Image credit: H&M


Rated: It's a start

price: $$$$

location: Sweden

H&M publishes detailed information about its suppliers and supply chain policies but it creates short-lived, fast fashion products.

H&M sustainability rating


3 out of 5


3 out of 5


3 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

H&M is owned by Hennes & Mauritz.

Its environment rating is 'it's a start'. It uses some eco-friendly materials including recycled materials. It has fast fashion traits such as on trend styles and regular new arrivals. It has a policy approved by CanopyStyle to prevent deforestation of ancient and endangered forests in some of its supply chain. It has set a science-based target to reduce greenhouse gas emissions generated from its own operations and supply chain but there is no evidence it is on track to meet its target.

Its labour rating is 'it's a start'. Almost none of its supply chain is certified by labour standards which ensure worker health and safety, living wages or other labour rights. It received a score of 61-70% in the 2021 Fashion Transparency Index. There is no evidence it implements practices to support diversity and inclusion in its supply chain. It has a project to improve wages in its supply chain however there is no evidence it ensures payment of a living wage in most of its supply chain. It discloses some policies to protect suppliers and workers in its supply chain from the impacts of COVID-19.

Its animal rating is 'it's a start'. It has a formal animal welfare policy aligned with Five Freedoms and has some clear mechanisms to implement. It uses leather and exotic animal hair. It states that it sources wool from non-mulesed sheep. It uses down certified by the Responsible Down Standard. It does not use fur, exotic animal skin or angora. It traces some animal product to the first stage of production.

H&M is rated 'It's a start' overall.

Last updated February 2022